把目录贴出来吧
一、成都市工业房产现有环境……………………………………………………………………………….………………………………………………………4
（一）现有科技园区SWOT分析……………………………………………………………………………………………………………………………………4
1、 青羊工业区SWOT分析…………………………………………………………………………………………………………………………………………4
2、 天府软件园SWOT分析 ………………………………………………………………………………………………………………………………………6
3、火炬动力港SWOT分析………………………………………………………………………………………………………………………………………….7
（二）成都工业园区现状……………………………………………………………………………………………………………………………………………10
（三）成都城市工业房产结症………………………………………………………………………………………………………………………………………13
二、项目市场定位………………………………………………………………………………………………………………………………………………….. 14
（一）本项目机会点…………………………………………………………………………………………………………………………………………………14
1、项目定位………………………………………………………………………………………………………………………………………………………….14
2、定位理由………………………………………………………………………………………………………………………………………………………….15
3、定位构思………………………………………………………………………………………………………………………………………………………….16
（二）区域功能划分………………………………………………………………………………………………………………………………………………. 16
三、项目开发战略规划………………………………………………………………………………………………………………………………………………17
1、战略规划………………………………………………………………………………………………………………………………………………………….17
2、战略功能规划…………………………………………………………………………………………………………………………………………………….19
3、项目开发战略…………………………………………………………………………………………………………………………………………………… 22
四、项目营销方案…………………………………………………………………………………………………………………………………………………… 24
（一）营销策略……………………………………………………………………………………………………………………………………………………….24
1、产品策略……………………………………………………………………………………………………………………………………………………………25
2、价格策略……………………………………………………………………………………………………………………………………………………………26
3、渠道策略 …………………………………………………………………………………………………………………………………………………………..28
4、服务策略……………………………………………………………………………………………………………………………………………………………29
（二）招商策略……………………………………………………………………………………………………………………………………………………….29
1、招商目标……………………………………………………………………………………………………………………………………………………………29
2、招商对象…………………………………………………………………………………………………………………………………………………………….30
3、推介会主题…………………………………………………………………………………………………………………………………………………………30
4、招商步骤……………………………………………………………………………………………………………………………………………………………31
5、招商政策……………………………………………………………………………………………………………………………………………………………32
五、项目市场预测及评估…………………………………………………………………………………………………………………………………………….33
六、项目整体运行周期及执行细则………………………………………………………………………………………………………………………………….34
